🙋♀️Jay Moon(She/Her) is a 👩🎓current student in the 🎨Graphic Design BFA program with a concentration in 💻computation at the 🔹Rhode Island School of Design (RISD).
📍Based in Providence, RICONTACT → Email → LinkedinCV ABOUT
↓ PROJECT OVERVIEW
A
COLLECTIONS MADE PUBLIC
#️⃣Posters #️⃣Editorial
The collection poster themed around dispersion and diffusion explores
its content through two different topics. It captures the beauty of
natural phenomena with rhythmic patterns and fluid motion, while the
self-similar spread of urban chaos and disease emphasizes negative
societal impacts. Both highlight the dynamic and contrasting forces of
dispersion in nature and society.
Dimensions: 27" x 40"
Date: 2024
Format: Print, and Laser Cut
Design Tools: Adobe Photoshop, Illustrator, and Indesign
B
PRINT & PIXELS
#️⃣UI #️⃣Editorial
Using a selection of complex, long-form texts, I designed readable and engaging typographic interpretations for three surfaces: mobile, desktop, and print. By approaching the design and typography to take full advantage of each medium and its offerings and strengths, while maintaining a certain level of consistency for the everyday multi-platform reader in each version.
Dimensions: 8.5" x 11"
Date: 2024
Format: Print and Digital
Design Tools: Adobe Illustrator, and Indesign
C
THE CLIENT
#️⃣Identity
Inspired by Chobani's original mission, this rebranding is rooted in the meaning of "shepherd," embracing the spirit of care, craftsmanship, and community. Drawing from the nomadic traditions of shepherds, the design reflects a sense of warmth and heritage. The new visual identity introduces quilt-inspired motifs symbolizing unity, artisanal creativity, and the interconnectedness of nature and nourishment. A geometric sheep mascot becomes the heart of the brand, embodying guidance, comfort, and approachability. Through this rebranding, Chobani reaffirms its original mission, blending tradition with a modern interpretation.
Illustrations created using Adobe Illustrator, with mock up images taken from online resources.
Dimensions: Variable
Date: 2025
Format: Digital
Design Tools: Adobe Photoshop, Illustrator, and Indesign
D
THE INTERVIEW
#️⃣Editorial #️⃣Collaboration
This project explores what defines graphic design practice by analyzing the values, working methods, and visual voices of practicing designers. Based on the interviews, the story is constructed through visual treatments using typography, layout, and imagery to reflect the tone and essence of each designer’s practice.