APRICOT BEAUTY






BRAND VOICE
Apricot Beauty is centered on embracing individual beauty rather than conforming to societal norms. We offer skincare, makeup, and wellness products that enhance natural features and promote healthy skin. Our goal is to empower young adults to explore their personal style and express themselves authentically through inspiration, education, and self-discovery, fostering confidence and self-acceptance.
    VISUAL IDENTITY
    Drawing inspiration from the warm colors of apricot, Apricot Beauty's visual identity exudes softness and versatility. Our palette blends various shades of apricot with complementary accents, making it easily adaptable to any application. Clean and minimal typography emphasizes clarity and simplicity, appealing effectively to a younger audience. The geometric elements of the logo symbolize vibrant brand voice and youthful energy.



    Immerse yourself in the refreshing sensation of Apricot Beauty's signature body moisture line, infused with revitalizing peach extracts. Designed to hydrate and revitalize young skin, this collection promises a radiant, soft glow that lasts. The original-sized bottles are ideal for your daily skincare routine, providing ample nourishment with every use. Treat yourself to the essence of peach and embrace the velvety smoothness offered by Apricot Beauty's full-sized and travel-sized body moisture products.








    I am an E-board member and Graphic Designer for the Korean Student Association (KSA) at RISD. Recently, I was tasked with creating an Instagram poster to promote the upcoming welcome ceremony for new students. I chose a warm peach color tone to convey a sense of welcoming to incoming freshmen and incorporated peach illustrations to symbolize new beginnings.

    To adapt these original design elements for Apricot Beauty, I adjusted the colors and simplified the graphics to ensure easy application across all Apricot Beauty products and create a cohesive brand identity.


    ⋆˚࿔ JAY MOON 𝜗𝜚˚⋆


    Jay Moon is a current student in the Graphic Design BFA program at the Rhode Island School of Design (RISD). She is currently at RISD Store, and Brown Film Magazine and previously at RISD KSA, Brown University, and Emily Lindberg Design.

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