📁 JAY MOON

🙋‍♀️Jay Moon(She/Her) is a 👩‍🎓current student in the 🎨Graphic Design BFA program with a concentration in 💻computation at the 🔹Rhode Island School of Design (RISD).
📍Based in Providence, RICONTACT
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ABOUT

↓ PROJECT OVERVIEW

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THE CAMPAIGN: MEASUREMENT-BASED CARE
#️⃣Identity #️⃣Group Project

This campaign aims to raise awareness of Measurement-Based Care (MBC) among parents of children navigating puberty and emotional development. Many parents still associate therapy with failure or poor parenting, making it harder for kids to access the support they need. The campaign reframes MBC as a proactive and responsible form of parenting—an investment in children’s emotional well-being and communication skills. Visually, it uses 3D characters with swirling, colorful elements to symbolize the complexity of children's inner worlds. MBC is presented as the tool that helps bring clarity and form to these often-inexpressible emotions.

  1. Dimensions: Variable 
  2. Date: 2025
  3. Format: Digital
  4. Design Tools: Adobe Photoshop, Illustrator, 
    and Indesign