📁 JAY MOON

🙋‍♀️Jay Moon(She/Her) is a 👩‍🎓current student in the 🎨Graphic Design BFA program with a concentration in 💻computation at the 🔹Rhode Island School of Design (RISD).
📍Based in Providence, RICONTACT
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C


THE CLIENT
Inspired by Chobani's original mission, this rebranding is rooted in the meaning of "shepherd," embracing the spirit of care, craftsmanship, and community. Drawing from the nomadic traditions of shepherds, the design reflects a sense of warmth and heritage. The new visual identity introduces quilt-inspired motifs symbolizing unity, artisanal creativity, and the interconnectedness of nature and nourishment. A geometric sheep mascot becomes the heart of the brand, embodying guidance, comfort, and approachability. Through this rebranding, Chobani reaffirms its original mission, blending tradition with a modern interpretation.

Illustrations created using Adobe Illustrator, with mock up images taken from online resources.

  1. Dimensions: Variable
  2. Date: 2025
  3. Format: Digital
  4. Design Tools: Adobe Photoshop, Illustrator, 
    and Indesign