📁 JAY MOON

🙋‍♀️Jay Moon(She/Her) is a 👩‍🎓current student in the 🎨Graphic Design BFA program with a concentration in 💻computation at the 🔹Rhode Island School of Design (RISD).
📍Based in Providence, RICONTACT
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ABOUT

↓ PROJECT OVERVIEW

D


THE CLIENT

 #️⃣Identity #️⃣Packaging

Inspired by Chobani’s original mission, this rebranding is rooted in the meaning of “shepherd.” Drawing from the nomadic traditions of shepherds, the design features motifs inspired by quilts. The geometric sheep mascot becomes the core of the brand, delivering a friendly and approachable image. Through this rebranding, Chobani blends tradition with modern interpretation, reaffirming its original mission.

Illustrations created using Adobe Illustrator, with mock up images taken from online resources.

  1. Dimensions: Variable
  2. Date: 2025
  3. Format: Digital
  4. Design Tools: Adobe Photoshop, Illustrator, 
    and Indesign